About
This is Shuo-Yun (Soyun)
I design decision systems for complex B2B and AI products, turning ambiguous problems into interfaces teams can trust.
Product Designer with 5+ years across fintech, insurance, and platform environments, specialising in complex workflows, decision systems, and AI-enabled B2B products.
I work best where the problem is genuinely ambiguous, translating operational constraints, multi-role workflows, and data signals into product experiences that hold up under pressure.
Based in Berlin, Germany, open to EU opportunities.
Experience
2026 - Now
Freelance
Product Designer
Partnering with B2B and AI teams on 0 to 1 products: decision systems, complex workflows, and interfaces people can trust.
2026 - Now
Freelance
Product Designer
Partnering with B2B and AI teams on 0 to 1 products: decision systems, complex workflows, and interfaces people can trust.
2025 - 2026
Allianz Partner - simplesurance
Product Designer
Designed decision-support and workflow tools for insurance products, translating regulatory and operational constraints into usable interfaces.
2025 - 2026
Allianz Partner - simplesurance
Product Designer
Designed decision-support and workflow tools for insurance products, translating regulatory and operational constraints into usable interfaces.
2021 - 2024
UserXper Digital Consulting
Assistant → Senior UX Researcher
Led research across fintech and platform clients, turning operational reality into evidence teams could design and decide from.
2021 - 2024
UserXper Digital Consulting
Assistant → Senior UX Researcher
Led research across fintech and platform clients, turning operational reality into evidence teams could design and decide from.
2020
University of Southampton
Design Researcher
Researched how people interpret and act on complex information, bridging academic method and product practice.
2020
University of Southampton
Design Researcher
Researched how people interpret and act on complex information, bridging academic method and product practice.
2018 - 2019
TG3D - Fashion Start up
Digital Fashion Designer
Built 3D garment and body-scanning workflows, bringing design craft to a highly technical, data-driven product.
2018 - 2019
TG3D - Fashion Start up
Digital Fashion Designer
Built 3D garment and body-scanning workflows, bringing design craft to a highly technical, data-driven product.
2017 - 2019
Freelance
Costume Designer
Designed costumes for stage: the craft foundation behind a systems-minded approach to design.
2017 - 2019
Freelance
Costume Designer
Designed costumes for stage: the craft foundation behind a systems-minded approach to design.
What I can bring to team
01
Structure in complexity
System thinking
Turning tangled, multi-role workflows into structures people can actually reason about. In complex B2B and AI products, clarity is the real design work, long before the interface.
01
Structure in complexity
System thinking
Turning tangled, multi-role workflows into structures people can actually reason about. In complex B2B and AI products, clarity is the real design work, long before the interface.
01
Structure in complexity
System thinking
Turning tangled, multi-role workflows into structures people can actually reason about. In complex B2B and AI products, clarity is the real design work, long before the interface.
02
Decisions, not just screens
Product judgement
Designing the logic and the trade-offs first: what the system recommends, why, and how far to trust it. The screen is the last step, not the starting point.
02
Decisions, not just screens
Product judgement
Designing the logic and the trade-offs first: what the system recommends, why, and how far to trust it. The screen is the last step, not the starting point.
02
Decisions, not just screens
Product judgement
Designing the logic and the trade-offs first: what the system recommends, why, and how far to trust it. The screen is the last step, not the starting point.
03
Built to hold up
Delivery
Shipping work that survives real constraints: legacy systems, compliance, and teams under pressure. Staying close to engineering and the business so designs land, not just look good in a deck.
03
Built to hold up
Delivery
Shipping work that survives real constraints: legacy systems, compliance, and teams under pressure. Staying close to engineering and the business so designs land, not just look good in a deck.
03
Built to hold up
Delivery
Shipping work that survives real constraints: legacy systems, compliance, and teams under pressure. Staying close to engineering and the business so designs land, not just look good in a deck.